by Steve Vargo | Jun 9, 2020 | Uncategorized
([Excerpt from upcoming book, Prescribing Change: How to Make Connections, Influence Decisions and Get Patients to Buy Into Change] In the bestselling book Switch: How to Change Things When Change Is Hard, Chip and Dan Heath describe the emotional versus logical...
by Steve Vargo | Jun 2, 2020 | Uncategorized
[Excerpt from upcoming book, Prescribing Change: How to Make Connections, Influence Decisions and Get Patients to Buy Into Change] There is a growing body of evidence that highlights the potential benefits of patient-centered care for clinical outcomes, patient’s...
by Steve Vargo | May 15, 2020 | Uncategorized
[Excerpt from upcoming book, Prescribing Change: How to Make Connections, Influence Decisions and Get Patients to Buy Into Change] I like to think of questions like peeling back the layers of an onion. Try to think of the onion like a brain. The outer layers of the...
by Steve Vargo | Apr 16, 2020 | Uncategorized
The Infinite Game Most people approach their career and life with a finite mindset. How much can I win/accomplish/accumulate in the short time I’m here. It’s a game that can be lost. The goal of the Infinite Game is not to win or lose, it’s to keep playing. The...
by Steve Vargo | Apr 16, 2020 | Uncategorized
Lifespan: Why We Age – and Why We Don’t Have To Interested in adding an extra 14 years to your life? The author suggests aging is a “disease” and we will soon have the tools to put it into remission. We can’t prevent death, but we can turn back the clock....
by Steve Vargo | Apr 16, 2020 | Uncategorized
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! This one is a bit dated, but most the “laws” remain viable. Below are some key takeaways, and applications in eye care. Feedback welcome. It’s better to be first than it is to be better. The authors...
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