Steve’s Blog
Welcome to my blog! Here you’ll find show notes from my podcast “Can I Ask You One Question?”, where I interview industry experts, gurus and thought leaders and try to learn ONE critical thing from them that we can immediately apply to our professional or personal lives. Subscribe below so you don’t miss out! Podcast available on most popular podcast platforms.
Questions That Inspire Change and Enhance Patient Outcomes
[Excerpt from upcoming book, Prescribing Change: How to Make Connections, Influence Decisions and Get Patients to Buy Into Change] I like to think of questions like peeling back the layers of an onion. Try to think of the onion like a brain. The outer layers of the...
The Infinite Game
The Infinite Game Most people approach their career and life with a finite mindset. How much can I win/accomplish/accumulate in the short time I’m here. It’s a game that can be lost. The goal of the Infinite Game is not to win or lose, it’s to keep playing. The...
Lifespan
Lifespan: Why We Age - and Why We Don't Have To Interested in adding an extra 14 years to your life? The author suggests aging is a “disease” and we will soon have the tools to put it into remission. We can’t prevent death, but we can turn back the clock. The book...
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! This one is a bit dated, but most the “laws” remain viable. Below are some key takeaways, and applications in eye care. Feedback welcome. It’s better to be first than it is to be better. The authors...
Why We Sleep
Why We Sleep: Unlocking the Power of Sleep and Dreams The research is pretty clear that we need not 6, not 7, but 8 hours sleep. To those who think they get by just fine on less, your body and mind may disagree. During REM sleep, your brain renders your body in...
The 12 Week Year
The 12 Week Year: Get More Done In 12 Weeks Than Others Will In 12 Months Have you ever met someone who was very successful and walked away thinking, “How did THAT person make it big?” That’s not really the focus of this book, but it does focus on what is likely the...
The Pumpkin Plan
The Pumpkin Plan: A Simple Strategy To Grow A Remarkable Business In Any Field For those considering a practice model that caters to more private pay patients, you might find this book interesting. Key takeaways below. The premise is that a pumpkin farmer with an...
Books & Publications
Become More Persuasive
Eye care professionals are not trained salespeople, yet they are tasked with selling people every day. This can involve recommending sunglasses to a cataract patient, getting a glaucoma patient to be more compliant with eyedrops, or marketing new technology. Blending years of research in neuroscience and consumer psychology, this book provides a scientifically proven framework for becoming more persuasive and influential with ALL your recommendations.
Become An Effective Leader
Leadership is critical to business success, yet many leaders lack the necessary skills to get the best performance out of their employees. In fact, poor leadership skills lead to most of the problems I hear pertaining to staff. This book takes you through five critical areas of leadership. Being an effective leader is easier than you may imagine, once you know what it is that you need to be doing!
Manage Employees Better
One of the greatest challenges for practice owners is staff management. I’ve seen countless owners and managers struggle to lead and manage employees – leading to a practice that consistently underperforms. A well-managed team is often the difference between success and mediocrity in practice ownership. This book teaches you how to avoid the common mistakes and do things right the first time.