Steve’s Blog

Welcome to my blog! Here you’ll find show notes from my podcast “Can I Ask You One Question?”, where I interview industry experts, gurus and thought leaders and try to learn ONE critical thing from them that we can immediately apply to our professional or personal lives. Subscribe below so you don’t miss out! Podcast available on most popular podcast platforms. 

Don’t Recommend, Prescribe! Is That Always the Best Approach?

Don’t Recommend, Prescribe! Is That Always the Best Approach?

Mark Twain once said, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Sometimes we hear things so many times, we stop questioning their validity. Don’t recommend, Prescribe! This is a phrase I’ve heard countless times. The...

Are Extroverts Really Better at Selling than Introverts?

Are Extroverts Really Better at Selling than Introverts?

There’s an assumption that extroverted people are better suited for sales positions than introverts. So, what does the science say about this? As it turns out, people who are strong introverts do indeed make poor salespeople. These are often people who don’t like to...

How Doctors Think [Book summary]

How Doctors Think [Book summary]

How Doctors Think The book is titled How Doctors Think, but much of it is focused on the reasons doctors often fail to think. Studies have shown that 10 to 15 percent of all medical diagnoses are wrong. The majority of these were not a result of technical errors or...

Permission to Screw Up [Book summary]

Permission to Screw Up [Book summary]

Permission to Screw Up: How I Learned to Lead by Doing (Almost) Everything Wrong A pivotal moment for the author, the owner of a cleaning service called Student Maids, was when 45 of her employees walked out on her at once. In retrospect, she said it was this lesson...

Leading Change [Book Summary]

Leading Change [Book Summary]

The steps are: Establish a sense of urgency, create the guiding coalition, develop a vision and strategy, communicate the change vision, empower a broad base of people to take action, generate short-term wins, consolidate gains and produce even more change, and...

Books & Publications

Become More Persuasive

Eye care professionals are not trained salespeople, yet they are tasked with selling people every day. This can involve recommending sunglasses to a cataract patient, getting a glaucoma patient to be more compliant with eyedrops, or marketing new technology. Blending years of research in neuroscience and consumer psychology, this book provides a scientifically proven framework for becoming more persuasive and influential with ALL your recommendations.

Become An Effective Leader

Leadership is critical to business success, yet many leaders lack the necessary skills to get the best performance out of their employees. In fact, poor leadership skills lead to most of the problems I hear pertaining to staff. This book takes you through five critical areas of leadership. Being an effective leader is easier than you may imagine, once you know what it is that you need to be doing!

Manage Employees Better

One of the greatest challenges for practice owners is staff management. I’ve seen countless owners and managers struggle to lead and manage employees – leading to a practice that consistently underperforms. A well-managed team is often the difference between success and mediocrity in practice ownership. This book teaches you how to avoid the common mistakes and do things right the first time.