Prescribing Change

Welcome to my blog! The theme of the blog is, you guessed it, CHANGE! How do we implement change in our own lives that benefits us, and how do we get others to change in ways that benefit them? As a healthcare professional, this is something we should be asking every day. How do I better connect with patients? How can I be more influential in the exam room? How do I get people to change in ways that benefit them?

This blog is devoted to sharing the science and psychology of motivating change. I’ll be sharing information I’ve learned, along with summaries and key points of books that have inspired positive change in my own life. 

Questions That Inspire Change and Enhance Patient Outcomes

Questions That Inspire Change and Enhance Patient Outcomes

[Excerpt from upcoming book, Prescribing Change: How to Make Connections, Influence Decisions and Get Patients to Buy Into Change] I like to think of questions like peeling back the layers of an onion. Try to think of the onion like a brain. The outer layers of the...

The Infinite Game

The Infinite Game

The Infinite Game Most people approach their career and life with a finite mindset. How much can I win/accomplish/accumulate in the short time I’m here. It’s a game that can be lost. The goal of the Infinite Game is not to win or lose, it’s to keep playing. The...

Lifespan

Lifespan

Lifespan: Why We Age - and Why We Don't Have To Interested in adding an extra 14 years to your life? The author suggests aging is a “disease” and we will soon have the tools to put it into remission. We can’t prevent death, but we can turn back the clock. The book...

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! This one is a bit dated, but most the “laws” remain viable. Below are some key takeaways, and applications in eye care. Feedback welcome. It’s better to be first than it is to be better. The authors...

Why We Sleep

Why We Sleep

Why We Sleep: Unlocking the Power of Sleep and Dreams The research is pretty clear that we need not 6, not 7, but 8 hours sleep. To those who think they get by just fine on less, your body and mind may disagree. During REM sleep, your brain renders your body in...

The 12 Week Year

The 12 Week Year

The 12 Week Year: Get More Done In 12 Weeks Than Others Will In 12 Months Have you ever met someone who was very successful and walked away thinking, “How did THAT person make it big?” That’s not really the focus of this book, but it does focus on what is likely the...

The Pumpkin Plan

The Pumpkin Plan

The Pumpkin Plan: A Simple Strategy To Grow A Remarkable Business In Any Field For those considering a practice model that caters to more private pay patients, you might find this book interesting. Key takeaways below. The premise is that a pumpkin farmer with an...

Books & Publications

Become More Persuasive

Eye care professionals are not trained salespeople, yet they are tasked with selling people every day. This can involve recommending sunglasses to a cataract patient, getting a glaucoma patient to be more compliant with eyedrops, or marketing new technology. Blending years of research in neuroscience and consumer psychology, this book provides a scientifically proven framework for becoming more persuasive and influential with ALL your recommendations.

Become An Effective Leader

Leadership is critical to business success, yet many leaders lack the necessary skills to get the best performance out of their employees. In fact, poor leadership skills lead to most of the problems I hear pertaining to staff. This book takes you through five critical areas of leadership. Being an effective leader is easier than you may imagine, once you know what it is that you need to be doing!

Manage Employees Better

One of the greatest challenges for practice owners is staff management. I’ve seen countless owners and managers struggle to lead and manage employees – leading to a practice that consistently underperforms. A well-managed team is often the difference between success and mediocrity in practice ownership. This book teaches you how to avoid the common mistakes and do things right the first time.